The ASPCA advertisement boldly deploys pathos to elicit sympathy from its viewers, which makes the audience want to help the cause The commercial begins by playing many images of sad, desperate, and neglected animals while Sarah McLachlan's song, "Angel", plays in The 11 signs of animal abuse, neglect or cruelty 1 – Poor body condition and noticeable trauma 2 – Lack of food or water 3 – Lack of shelter 4 – Lack of sanitation 5 – Abandoned 6 – The animal is tied or caged 7 – Chains or padlocks around the animal's neck "The heartbreaking commercials are almost impossible to ignore Sarah McLachlan singing to images of suffering animals and making an urgent appeal for donations to the American Society for the Prevention of Cruelty to Animals, or ASPCA," CBS News anchor Jim Axelrod opened on
Facts About The Aspca And What They Do For Dogs Dogtime
